I hate writing about myself. In fact, I hate talking in front of a crowd even more (and I am not using the word “hate” lightly). Those of you who know me know this all too well. I like to be backstage, making sure everyone knows when they’re going on, that they know their lines, that there’s no issues, and that everyone is comfortable. When I decided to launch my own business last year, even if it was to work in the backstage of other businesses, I knew I would have to step out of my comfort zone. But it isn’t always so easy. Posting on social media is even more difficult for me than speaking in public. It’s putting myself out there, like, reeeeeeally out there, for the whole world to see. Okay, okay, it will most likely not be the whole world, but it sure feels like it! Putting myself out there is scary, especially with all the noise already on social media. And so, the posting anxiety is real.
What do I even talk or post about? I love sharing cool things my friends and clients are doing or sharing something that could help someone out. But is that enough? Do I just talk about myself? A lot of people are talking about themselves so much already, how do I do this without seeming conceited and end up annoying even myself? Do I talk about my interests? How does my new love (read, obsession) for mountain biking fit into this? Do I talk about the causes and issues I’m passionate about? How do I talk about feminism, my views on politics, and about environmental issues so that it doesn’t alienate the people I want to do business with? Do I care about this? If I don’t, am I inviting the so-called trolls in? Am I ready for that? Do I just list what services I offer? That seems easy enough, but also a whole lot like just selling and not connecting to me.
So where do I start?
Well, I’ve decided to start with this.
I’ve done a lot of digging in the past year to identify where I stand in the business world and how it can align my values. At the root of it all, is one of my top values: Community. It’s a big, unwavering part of who I am, and it’s why I went into business. When I tell people that I do operational and administrative support for small businesses and not-for-profits who want to change the world, I’m always met with a confused look. It’s hard to tell someone in an “elevator pitch” format that I work on the engines of a company so that they can better serve their clients and their community, while explaining everything that I can do. But connecting with a client and seeing how I can help them better our community is why I went into business. I love working with people who want to change the world, who want to change the narrative: it’s what I want to do too. Through my business, I get to see how I can integrate into their world and help them be more successful by taking care of the little things or streamlining the big ones. This literally makes my day, it’s what success looks like for me, and it’s how I plan on changing the world.
How do you want to change the world?